We inspire people to create, transform and grow.

The Very Idea! creates strategies that allow clients to convey their true brands to the world. Then we put those strategies into action, propelling our clients toward transformative growth. We accomplish this by traveling five closely interconnected avenues.

We build brands based on the true essence of your company, so your story resonates with your audience and incites new opportunities and growth.

We create authentic brands and release them to the world.

Your brand holds immense potential. When you build and present it the right way, that potential is unleashed, creating a force that launches you toward your highest aspirations. The Very Idea! helps you identify and seize these opportunities.

It starts with research. We gather and analyze data surrounding every aspect of your brand, from customers and competitors to challenges and goals. Based on our assessment, we craft your visual and verbal brand story across all forms of media. Then we strategically roll it out to your audiences, creating experiences that embed your brand in their hearts and minds.